Pet Valu

Pet Valu was launching a new brand and needed marketing materials along with a series of illustration assets to complement it. At the heart of the Pet Valu brand is the love and uncomplicated joy shared between a person and their pet — as a pet owner myself, I was excited to capture those emotions through clean, minimal, and playful artwork, depicting the special connection we share with our pets.

A series of 35 illustrations and three animated ads were created.

Creative direction and illustration: Rachel Beyer
Illustration: Amanda Schutz and Graham Johnson of Curio Studio, Valery Goulet
Animation: Molly Little